Shiseido Professional
Smitten PR created major buzz for our first Shiseido Professional campaign - the launch of SUBLIMIC Wonder Shield via a creative seeding to key media and KOLS during the Circuit Breaker period.
In 2020, Smitten PR also collaborated with KOLS on a paid basis to feature the very dynamic Face Line Colour looks. In 2021, we collaborated with KOLS to launch Shiseido Professional ULTIST, the brand’s premium hair colour range specially formulated for Asian hair. Coverage in notable media titles such as Vogue, Straits Times Life!, Her World and CNA Lifestyle were garnered, along with sizeable social media coverage.
